Local SEO
How we raised leads by 120% for a local salon in 3 months
+120% leads
Read full case
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Case Studies
Client Success Stories by Service
Filter by channel to see how we turned underperforming campaigns into predictable revenue machines.
Paid Social
Coaching brand triples booked calls with TikTok & IG ads
3.1x calls
Read full caseGoogle Ads
Service business cuts cost per lead by 52% in 45 days
-52% CPL
Read full caseLocal Salon · SEO & Funnels
How we raised leads by 120% for a local salon in just 3 months
A busy, appointment-based beauty salon in a competitive neighborhood needed a steady flow of new clients without relying on daily discounts.
The Challenge
Despite great reviews from existing clients, the salon was invisible on Google for high-intent keywords like “balayage near me” and “best hair salon [city]”. They relied on word of mouth and last-minute promos, with no way to predict bookings.
Our Solution
- Rebuilt key service pages around local, high-intent keywords (hair color, extensions, bridal).
- Optimized Google Business Profile with geo-tagged photos, categories, and service areas.
- Launched a “New Guest Offer” landing page integrated with online booking.
- Set up automated review requests to boost star ratings and keyword-rich reviews.
Results in 90 Days
+120% increase in qualified appointment requests, 3x more views on Google Maps, and 42% more revenue from new clients, without adding more ad spend.
Client
Glow & Go Salon
90-day snapshot
Organic leads
+120%
Google Maps views
+3.2x
Review rating
4.1 → 4.8
Online Coach · Paid Social
Coaching brand triples booked calls with TikTok & Instagram ads
A business coach selling a $997 program was running boosted posts with no clear funnel, inconsistent creative, and rising costs per booked call.
The Challenge
Paid traffic was going straight to a generic homepage, making it impossible to track what was working. Creative fatigue led to low click-through rates and high costs per call.
Our Solution
- Designed a simple two-step funnel: short video ad → value-driven landing page → calendar booking.
- Tested 8+ UGC-style creatives featuring client outcomes and objection-handling hooks.
- Segmented warm vs. cold audiences to avoid overlap and wasted impressions.
- Installed end-to-end tracking to see performance by creative, audience, and platform.
Results in 60 Days
3.1x more booked calls, 29% lower cost per call, and a 38% increase in show-up rate thanks to pre-call email and SMS flows.
Client results breakdown
2-min walkthrough: how we structured the funnel & optimized creatives.
View full case on Instagram
Home Services · Google Ads
Service business cuts cost per lead by 52% in 45 days
A local plumbing and heating company needed more profitable leads during their slower season, without scaling ad spend out of control.
The Challenge
Existing campaigns were broad, targeting generic keywords that brought in price-shoppers and low-intent clicks. Landing pages looked like copied manufacturer templates with no trust elements.
Our Solution
- Restructured campaigns into tightly themed ad groups around emergency, maintenance, and install keywords.
- Built a mobile-first landing page with trust badges, financing options, and simple tap-to-call CTAs.
- Implemented call tracking to distinguish high-value booked jobs from tire-kickers.
- Used negative keyword lists and location radius refinements to cut waste.
Results in 45 Days
52% lower cost per lead, 2.4x more booked jobs from Google Ads, and a 19% increase in average job value from better-qualified leads.
Side-by-side: previous generic landing page vs. our high-intent, mobile-optimized page with social proof and tap-to-call CTAs.
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Quick snapshot of what we’ll cover in your free strategy call:
- Where your current marketing is leaking leads (and how to fix it).
- Which channels are most likely to drive results for your business type.
- A realistic 90-day roadmap based on your goals and budget.